Chris Marcus — Sales Team Advisor
Sales Advisor

Your sales team has a process problem,
not a people problem.

I find exactly what's costing you deals, build the structure to fix it, and give you a 90-day plan you can act on immediately.

20%→80%
Appointment
rate increase
20+
Years in
sales leadership
2x
Revenue in one
engagement
See the Audit Offer About Chris
Sales team meeting
Based in Denver, CO
Works Nationwide
Case Study

A cold-calling team was booking appointments at a 20% rate. After working through their scripts, call structure, and objection handling, they hit 80% within the same quarter. The team didn't change. The process did. Sales doubled.

Who This Is For

This is for you if...

You're about to hire SDRs or BDRs

Before you bring on headcount, you need to know if the process they're stepping into will let them win. Most don't.

Results are inconsistent and you can't pinpoint why

Your team is active, but the numbers swing and you don't have a clear read on what's driving it.

You've gone through multiple reps who underperformed

When it keeps happening, the issue is usually the structure, not the people.

The founder is still closing most of the deals

If the business can't sell without you in the room, you don't have a sales team yet.

You don't have a VP of Sales

You need senior sales leadership but can't justify a full-time executive hire at your stage.

You want someone in the actual work

Not another consultant who delivers a deck and disappears. Someone who listens to your calls.

Team in a sales meeting
About

Built in the field,
not in a classroom.

Chris Marcus, Sales Advisor

Chris Marcus

Sales Advisor · Denver, CO

I'm Chris Marcus. I've spent over 20 years in sales — carrying a bag, building teams from scratch, running cold-call floors, and fixing processes that were quietly costing companies deals they didn't know they were losing.

I work with founders and operators of 5 to 25 person companies who have a solid product but sales results that don't reflect it. In almost every case, the gap isn't the people on the team. It's the absence of a system underneath them.

I don't write strategy decks and hand them off. I get into your recordings, your sequences, your pipeline, and I tell you exactly what I find — and then I help you fix it.

Experience 20+ years in sales and sales leadership
Location Denver, CO — works with founders nationwide
Focus B2B sales teams, 5–25 person companies
Specialties SDR coaching, process design, fractional leadership
Phone (720) 601-1186
Case Study

The cold call room.

The team was calling consistently, but conversion was stuck at 20%. Leadership assumed the reps weren't good enough. The actual problem was the script, the call structure, and objection handling — all three working against them.

We rebuilt the call framework, worked through the objection map, and reset the discovery sequence. Within the same quarter, appointment rate hit 80%. Revenue doubled by year end. Not one rep was replaced.

Before
20%
Appointment rate. Calls going out, meetings not coming in.
After
80%
Same team, same market, same product. Process changed.
Results →
4x
Appointments
2x
Revenue
0
Reps replaced
The Offer

Sales Team Audit

One focused week. I go into how your sales team actually operates, find what's costing you deals, and hand you a clear plan to fix it.

01

Call Recording Review

I listen to your actual calls, not summaries. Tonality, discovery quality, objection handling, and whether your reps are creating real next steps or just hoping something sticks.

02

Sequence and Script Audit

Your outreach cadence, cold call scripts, and follow-up sequences get a full review. I find where you're losing people and why your reply rates look the way they do.

03

Pipeline and Process Review

How deals are moving, stalling, and getting lost. I look at your CRM activity and stage definitions versus how your team actually uses the tools.

04

Findings Document

A direct, clear report of everything I found. What's working, what's broken, and why it's costing you. No consulting jargon, no padding.

05

90-Day Fix Plan

Specific, prioritized actions your team can start executing immediately. A plan for the next quarter, not a roadmap for a year from now.

06

Readout Call

We go through everything together. You ask questions, we get aligned, and you leave knowing exactly what to do next.

Sales meeting

Sales Team Audit

Fixed scope. Fixed price. One week.

$1,500 flat fee
Delivered within 7 business days
  • Call recording review
  • Sequence and script audit
  • Pipeline and process review
  • Written findings document
  • 90-day prioritized fix plan
  • 60-minute readout call with Chris
Book the Audit

No retainer required. No long-term commitment.

What Happens After

The audit is the beginning,
not the deliverable.

Some companies take the plan and run. Others want help implementing it.

Option A

You take it from here.

The findings document and 90-day plan are yours. Your team implements, you track the changes. If questions come up, you know where to find me.

Included in the audit fee
Option B

We build it together.

If the audit surfaces gaps you want help closing — coaching your reps, rebuilding your sequences, or providing ongoing sales leadership — I offer a fractional retainer. A few hours a week, built around exactly what the audit found.

$2,000 – $4,000 / month
Common Questions

What people ask
before booking.

I partner with small and mid-sized B2B companies — typically 5 to 25 people — where the founder is involved in sales but the team isn't performing consistently on its own. The industries vary, but the problem is almost always the same: no repeatable process underneath the effort.
You give me access to your call recordings, outreach sequences, scripts, and CRM data. I spend the week working through all of it — listening to real calls, reviewing your cadences, and mapping where deals stall. At the end I deliver a written findings document and a 90-day fix plan, then we do a 60-minute readout call together.
Most companies see improvements in pipeline clarity and team focus within the first 30 days of implementing the plan. Meaningful revenue impact typically follows within a quarter. The 90-day plan is sequenced specifically so your team knows what to do first.
You get senior sales leadership — strategy, coaching, process-building, and execution — on a part-time basis. Instead of hiring a full-time VP of Sales, you get that level of expertise for a few hours a week, focused on exactly what the audit found. I'm in the work with your team, not consulting from a distance.
No. The audit is standalone with no strings attached. The findings doc and 90-day plan are yours to take and run with. If after the readout you want help implementing, we can talk about a fractional arrangement. No pressure, no automatic continuation.
I've carried a bag. I've run cold-call floors. I've built teams from zero and fixed ones that were broken. The recommendations I make come from 20 years of doing this work — not from frameworks I read. And I stay hands-on through implementation.
Meeting room

Have a question that isn't here? Book a 20-minute call and we'll figure out if this is the right fit before you commit to anything.

Book a Call
Get Started

Ready to find out what's actually going on in your sales team?

Book a 20-minute call. We talk through where things stand, I'll tell you if the audit is the right fit, and we go from there.

Book a Call

Or call directly: (720) 601-1186